Urzeală is a Romanian streetwear brand. It is true-born, whistles and hums doina when skating. It’s urban, has a skateboard and grandparents in the countryside. It knows for sure a thing: it’s a must to know you past and reasons. Urzeală means city clothes, printed with motifs inspired by folklore, made in Romanian style, worn with pride and respect. Actually, Urzeală began with Oana Ivan and Cosmin Ionuț-Iluc (The Fly) in 2013, in late July, out of respect, duty and love for grandparents and traditions.

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